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lead-scoring

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Lead Scoring is such a powerful metric when it comes to quantifying the lead & it is nowadays used by every CRM. In this repository, we are going to take a look at the UpGrad lead scoring case study and see how can we solve this problem through several supervised machine learning models.

  • Updated Mar 17, 2021
  • Jupyter Notebook

Help sales teams send the right content at the right moment. This n8n workflow automation analyzes deal context from Zoho CRM, uses GPT-4o-mini to recommend personalized content and delivers suggestions via Gmail. A smart n8n workflow template for improving deal relevance, follow-ups and close rates.

  • Updated Jan 5, 2026

Comprehensive customer acquisition systems covering modern lead generation, conversion optimization, and customer onboarding methodologies. Build sustainable customer acquisition processes.

  • Updated Jul 8, 2025

B2B sales lead quality prediction using XGBoost classifier. Achieves 81.06% ROC AUC and 84.74% recall on 7,420 IT sales leads. Handles class imbalance, high-cardinality categoricals, and missing data through frequency encoding and threshold optimization. Includes statistical analysis, cross-validation, feature importance, and business insights.

  • Updated Nov 10, 2025
  • Jupyter Notebook

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